has released its 2027 travel outlook, drawing on a survey of 2,017 UK respondents carried out in July and August 2026. The questionnaire formed part of an international research effort that included 28,230 participants worldwide. The results paint a picture of a traveller who is less interested in formulaic beach breaks and more eager to express personal identity through the places they visit.
The lure of the supernatural
When asked about unconventional experiences, a striking 68 per cent of those polled said they were curious about paranormal tourism. Even more intriguing, 49 per cent indicated they might try to make contact with someone on the “other side”. The data suggest that haunted castles, midnight ghost walks and after-life themed tours could become mainstream offerings. As Paul Hennessy put it, “Travel is becoming less about following a formula and more about expressing who you are.”
Vacations as relationship therapy
Couples are also re-imagining the purpose of a break. More than half – 51 per cent – said they would consider a trip designed to resolve an argument with a partner, while 78 per cent believe that at least one holiday activity can spark honest, difficult conversations. The survey highlighted long, sweaty hikes as the top catalyst for dialogue, outperforming the cliché “sex on the beach” narrative. In this emerging model, shared physical challenges become a safe space for emotional exchange.
Child-free getaways and budget-driven guest lists
Financial considerations are reshaping who travels together. A solid 66 per cent of parents expressed interest in holidaying without their children, citing both a chance to invest in personal experiences and the potential for higher spending. Meanwhile, 44 per cent said they would rethink who to invite on a trip because of differing spending habits, making budgets the toughest gatekeeper for group travel plans.
Hot destinations to watch in 2027
highlighted ten locations that are expected to attract attention next year. The list spans several continents and includes Reims, FrancePescara, ItalySendai, JapanBratislava, SlovakiaMonterey, California and Christchurch, New Zealand. While the catalogue is broad, travellers are advised to verify local regulations, especially for LGBTQ+ visitors heading to Slovakia, where legal environments differ from many other European nations.
As the travel industry leans into AI-driven personalization and mood-based search tools, the next year promises itineraries that are as unique as the individuals who book them.
