The fashion world is abuzz with Prada’s latest campaign for its Autumn/Winter 2026 collection, titled Simple Stories. Directed by the acclaimed filmmaker Barry Jenkins, known for his work on Moonlight the campaign stars a stellar lineup including Troye SivanDamson IdrisHunter Schafer and Chen Haoyu.
This collaboration marks another milestone in Prada’s ongoing exploration of the intersection between fashion and film. The campaign is set within the confines of a domestic interior, where the cast navigates moments of everyday life. Jenkins’ cinematic vision transforms the ordinary into something stranger and more theatrical, delving into the tension between private identity and public performance.
Barry Jenkins’ Cinematic Vision for Prada
Barry Jenkins brings his signature storytelling to Prada’s latest campaign, creating a narrative that blurs the lines between fashion and film. The domestic setting serves as a stage, with the wardrobe becoming a tool of self-expression. Jenkins’ direction captures the essence of Prada’s collection, which challenges traditional perceptions of classic tailoring.
The collection reimagines familiar menswear codes through ageing, distortion, and deconstruction, giving polished silhouettes a weathered, mottled, and moulded appearance. Garments reveal unexpected layers beneath the surface, with torn and frayed details exposing hidden prints and textures. This approach reflects Prada’s ongoing fascination with transformation, where clothing carries history, personality, and contradiction.
The Star-Studded Cast of Prada’s Campaign
The campaign features a diverse and talented cast, each bringing their unique charm to the Prada brand. Troye Sivan who recently announced new music, adds a fresh energy to the campaign. Damson Idris known for his role in F1 The Movie brings a dynamic presence, while Hunter Schafer and Chen Haoyu contribute their distinctive styles.
Prada’s choice of ambassadors reflects the brand’s commitment to diversity and inclusivity. The campaign showcases the versatility of the collection, with each star embodying the brand’s ethos in their own way. The result is a visually stunning and emotionally resonant narrative that resonates with a global audience.
Damson Idris on F1 The Movie and Future Projects
In a recent interview on Beyond The GridDamson Idris opened up about the impact of F1 The Movie and the possibility of a sequel. The film, which grossed over $630 million at the box office, resonated with audiences worldwide. Idris expressed excitement about potential future projects, stating, “There’s talks, there’s not much I can say but there’s exciting conversations that are happening.”
Idris also highlighted the film’s universal appeal, noting that it was a movie the whole family could enjoy. “Because your whole family can go and watch it,” he explained. The actor’s involvement in the film has led to new opportunities, including his appointment as a Global Brand Ambassador for F1 earlier this year.
When asked about the possibility of a sequel, Idris responded enthusiastically, “100%, in a heartbeat.” He expressed his eagerness to return to the world of Formula 1, joking about the need to improve his driving skills. The film’s success has undoubtedly changed Idris’ career trajectory, opening doors to new and exciting opportunities.
Prada’s Autumn/Winter 2026 collection and campaign are a testament to the brand’s innovative spirit and commitment to storytelling. With the direction of Barry Jenkins and the star power of Troye Sivan, Damson Idris, Hunter Schafer, and Chen Haoyu, the campaign is set to make a lasting impact in the world of fashion and film.
